Escape the dreaded

"Feast and Famine"cycle

with a constant flow of leads.

The PROVEN SYSTEM for consultancies that finally delivers you good fit leads,

message-market fit and a business asset that generates results even while you sleep.

NO WASTED TIME. This tailor-made system gives consultancy owners like you everything that has been missing from non-specialist lead generation and marketing providers.

No random acts of marketing

Swap the constant waste of your time and money on marketing that goes nowhere with message-market fit that drives results across all your marketing.

Learn fast and optimise

Pinpoint what works for you and what doesn’t so that you don’t waste any more of your valuable time on content and social marketing that just does not hit the mark.

A lead generation engine

Do not give up on your ambitious growth goals. Work with us to get a flow of leads that you will be confident can power your future growth.

Built for you by a consultancy that has already
cracked this code.

Achieve your goals faster with a system that will generate more leads for you in a month than in a previous best ever year, at a fraction of the effort or cost.

The reliable method to achieve message-market fit

Fast, efficient and low cost

Your advertising, lead generation offer, and CRM optimised for 3d visibility on your lead generation performance delivered within four weeks.

An accurate plan for growth

No more smoke and mirrors marketing; now you can systemise your lead generation and calculate an accurate cost per acquisition to plan your growth.

Near risk-free

Your risk is eliminated with a guarantee where we will continue to manage and optimise your system until the agreed number of good-fit leads are generated.

What do you get?

Are you one of the many consultancies struggling to generate reliable results from your marketing?

Don’t worry. We’ve been there too, and we’re marketing experts!

When you’re busy delivering for your customers, it is practically impossible to fit marketing and business development into your already packed days. Then the work finishes, and you’ve got to land the next deal to keep food on the table. You wish you had a pipeline of new business, but you have to hustle to bring in the work and pay the bills.

The real issue is that you don’t currently have a message that cuts through all the noise and grabs your ideal customers’ attention. You also haven’t systemised your marketing so that it happens no matter how busy you are, and you have no idea what your target cost per acquisition should be.

The Lead Generation System Build solves all these problems for consultancies like yours.

You’ll have your advertising campaign, lead generation asset, CRM, tracking and reporting all set up to deliver leads. We’ll then manage and optimise the advertising to focus in on your message-market fit, measured by delivering 10 good fit leads. Doing it this way also gives you an accurately tested cost per acquisition that we’ll use with you to build a detailed growth plan for your consultancy.

A fully managed system build including the following:

A 1/2 day workshop to identify your ideal audience to target and your unique positioning.
A 3-hour workshop to capture more detailed information on your target audience and the information needed to produce your lead generation checklist asset and advertising.
Design and production of your lead generation checklist asset.
Copywriting and production of your adverts.
Set up of your advertising campaigns.
£350 of ad spend for your test campaign. (You can also fund additional ad spend if you would like to.)
Set up of a CRM to manage your leads and system performance reporting (either Hubspot or the CGC CRM).
Set up of your lead generation system dashboard reports.
Weekly management and optimisation of your LinkedIn lead generation advertising until the 10 good fit leads are generated.
Refining your messaging until you achieve message-market fit measured by the generation of 10 good fit leads.
Fortnightly lead review calls to review the fit of the leads generated for you and to identify optimisation opportunities for the lead generation and nurturing.
Production of a growth plan for your business using the calculated cost per acquisition of good fit leads.

What our customers say

“We now have a system that generates good fit leads like clockwork. It is great to know that we have achieved message-market-fit within the niche we identified and can attract the leads we require to achieve our growth targets.”

Paul Crick, The Elevate Partnership

How does it work?

Step 1: Unique Positioning Workshop

A 1/2 day online workshop, where together we identify your ideal target audience and unique positioning.

Step 2: Checklist Workshop

A 3-hour workshop, where we gather all the information we need from you to design your advertising campaign and lead generation asset.

Step 3: Lead Generation System Build

We build out your lead generation system, advertising and downloadable asset in 2 to 3 weeks, launch your advertising then manage it until it has generated the agreed number of good-fit leads.

Is this the right lead generation solution for you?

Are you willing to invest a small amount of time, money and brain power into realising the potential of your business?
Do you want to generate a reliable flow of good-fit leads each month that you can developed into sales opportunities?
Are you looking for a time and cost-efficient solution?
Do you want a lead generation system that you own and is an asset for your business?
Are you looking for a managed system from a specialist provider that allows you to focus on what you are best at?
Can you make twelve hours of your time available in the next six to eight weeks to attend your initial workshop and the fortnightly lead generation review calls?
Do you want to test and establish your message-market fit with your identified niche audience, calculate an accurate cost per acquisition of good fit leads and create a costed growth plan for your consultancy?

Get started now...

Part 1:

Unique Positioning Workshop

£1,000

In this 4-hour workshop, you’ll identify the outcome you are passionate about delivering, the audience you are ideally positioned to serve, the market size and the competitive landscape. Together we can then decide whether investing in the lead

1:1 Workshop exclusive to your business.
Invite up to 3 more participants.
Identify your niche in only 4 hours.
Professionally designed presentation resources of your findings.
No risk - money-back guarantee.

Part 2:

Lead Generation System Build

£5,000

When you've completed your Unique Positioning Workshop and we've determined that your audience is suitable for targeting through advertising, we'll build an advertising campaign to establish and test your message-market fit.

A lead generation system that you own.
5 or 10 good fit leads guaranteed.
Your Message-Market Fit tested and refined.
£500 of LinkedIn ad spend included.
An accurate, fully costed growth plan built for you.
A low-risk, proven solution with a money-back guarantee.

Frequently asked questions

How do the guarantees you offer work?

Unique Positioning Workshop Guarantee - if you're not happy with the outputs of the workshop at the end of it, before we have provided you with the presentation, you can ask for a refund. We'll refund you the full amount, all we ask is your feedback on how we can improve the workshop for the future. (We've now run the workshop many times for a wide variety of consultancies and no one has requested a refund to date 😊).

Lead Generation System Build Guarantee - Before we start your Lead Generation System Build we'll give you a target number of good fit leads that we'll generate (typically 10 for most audience sizes). A good fit lead is the right person, in the right company with the right problem. The right problem is implied as they have been willing to provide their details in exchange for your lead generation resource. If we don't generate the agreed number of leads with the included ad spend, we'll continue to manage and optimise your advertising until the agreed number of leads are generated, you will only need to fund additional ad spend in tranches of £500. It is very rare that we don't generate the agreed number of leads within two rounds of ad spend. Please note that we are building you a system that will help you to establish Message-Market Fit and generate good fit leads on an ongoing basis. You will require further systems to progress your good fit leads, to marketing qualified leads, sales qualified leads, opportunities and customers.

How long does it take to generate the good fit leads?

It takes four weeks to build your lead generation system following completion of your checklist workshop.

Typically it then takes four to six weeks to generate the agreed number of leads from the point at which the advertising goes live. If your market is slow, you haven’t identified a strong enough message-market fit, or the cost per click is high in your market, it may take up to twelve weeks to generate all the agreed leads from the point at which the advertising goes live. It takes this time as the LinkedIn algorithm takes time to learn the best performance for your audience, and we have to learn how your adverts are performing in relation to message-market fit.

How quickly can I expect to start receiving leads?

You will generally start receiving leads within the first week of the campaign going live. The volume of the leads you receive will depend on the performance of your campaign.

What happens when the £500 of the allocated advertising spend budget is spent?

If your advertising campaign has generated the agreed number of good fit leads, it is then time to create your fully costed growth plan and decide whether to move to the monthly service, or if you will continue to manage the advertising yourselves.

If you have not generated the agreed number of leads, you will need to decide when to continue funding additional ad spend in blocks of £500 until the agreed number of good fit leads are generated.

Why would I not generate all of the agreed good fit leads for the initial £500 advertising spend?

If your market is slow, you haven’t identified a strong enough message-market fit, or the cost per click is high in your market, you may not generate all the agreed number of good fit leads for the initial £500 of advertising spend included in your package.

You can then choose to fund additional advertising spend in tranches of £500 if you would like to. We will manage the advertising and work with you to improve your message-market fit for no additional charge until all of the agreed number of good-fit leads have been generated for your business.

If you find that you don’t have message-market fit for your consultancy, this is an incredible time and cost-efficient way to achieve it.

How much of my time will the Lead Generation System Build require?

For most customers, the Lead Generation System Build requires the following time from their side:

- Checklist workshop: 3 hours

- Checklist review and feedback: 30 minutes

- Advertising review and feedback: 30 minutes

- Lead review calls: 1 to 2 hours

If you need to invest in further advertising to generate your agree number of good-fit leads, you will need to allocate an additional 2 hours of your time to cover the additional lead review calls and input into your advertising messaging.

What are the assets that the Lead Generation System Build delivers?

The Lead Generation System Build delivers the following five key assets:

1. Lead generation system

2. A message with market fit

3. A lead generation offer

4. Tested advertising cost per acquisition

5. Costed growth plan

Do you create all the required creative assets?

Yes, we create all the creative assets required to provide this service for you. These will be fully designed using your brand guidelines. If you have a designer and would like them to produce the designs, you can let us know, and we will provide them with the instructions for the assets required.

What is the lead generation asset that you create?

The lead generation asset we create for you is a checklist of the mistakes your ideal customers are making that are holding them back from achieving their desired outcome.

We find that this generates a good response rate as it is really easy for your prospects to relate to. It also provides a good discussion point that you can use in conversations with your prospects to help you understand which mistakes your ideal prospects relate to the most. We also use it to test different advertising messages and understand which mistakes your audience responds to.