Are you considering launching a newsletter for your consultancy but holding back?
Maybe you’re worried no one will read it, you’ll struggle for content, or you simply don’t have the time.

In this post, I’ll show you why a newsletter is an essential growth tool for your consultancy—and how to make it easy to publish regularly.

Why publishing a newsletter is essential for your consultancy

There are three key reasons every consultancy should have a newsletter:

1️⃣ Nurture prospects who aren’t ready to buy—yet

Imagine someone finds your consultancy, loves what you offer, but isn’t ready to commit. Without a way to stay in touch, they may forget you entirely. But with a newsletter, you’ll remain top-of-mind—and likely be the first call they make when they’re ready.

2️⃣ Sharpen your thinking and communication

Writing regularly helps you articulate your ideas clearly. Over time, your messaging becomes sharper, and you’ll better communicate the value of your consultancy.

3️⃣ Create a consistent flow of content

Your newsletter can double as your blog post and feed your social media channels, maximising your effort and ensuring your content stays relevant.

Now that you see why a newsletter is essential let’s look at how to make it manageable.

1. Decide on your frequency

Weekly is ideal for staying visible and consistently nurturing your audience. If weekly feels overwhelming, start with fortnightly. Any less frequent, and you risk being forgotten.

2. Commit to a schedule

Pick a specific day and time to publish your newsletter. Share this schedule with your subscribers so they know when to expect it.

💡 Pro Tip: Making your schedule public creates accountability, helping you stay consistent.

3. Design your funnel

Every newsletter should have a purpose—moving prospects closer to becoming clients.

Focus on a single call to action (CTA), such as downloading a lead magnet. A lead magnet is a valuable resource that’s easy for your prospects to engage with and signals their readiness to work with you.

Start with one lead magnet and test it for a quarter. If it works, keep it. If not, refine it or create a new one.

4. Plan your content for a quarter

Mapping out 13 weeks of content upfront makes the process easier.

Here’s how:

• List your solution’s key steps and the transformations clients achieve at each stage.

• Identify common mistakes your prospects make that prevent them from achieving those transformations.

You’ll likely have 6-12 steps and 7-13 mistakes, which is enough to focus each newsletter on one specific topic.

5. Use proven archetypes

Structure your newsletters using one of these 9 proven content archetypes:

1️⃣ How-to Guide

2️⃣ Listicle

3️⃣ Problem-Solution

4️⃣ Hero’s Journey

5️⃣ Case Study

6️⃣ Ultimate Guide

7️⃣ Comparison

8️⃣ Myth-Busting

9️⃣ Checklist

These archetypes make writing faster and keep your content engaging and focused. Learn more about them here.

6. Leverage AI

AI tools can assist with every stage of your newsletter—from planning to writing, editing, and publishing.

💡 My preference: Use AI for planning and editing, ensuring the content remains original and grounded in your expertise.

7. Create a workflow that works for you

Find a process that fits your schedule.

• Keep a running note of ideas on your phone.

• Dictate your newsletter during a walk or commute.

• Use AI to help draft or edit your content.

Integrate newsletter writing into existing habits, such as your workout, morning routine, or even while cooking dinner.

8. Get ahead

Aim to stay at least two weeks ahead on your newsletter. Over time, build a buffer of 8-12 weeks.

This cushion ensures consistency, even during busy weeks or holidays, and gives you space to analyse results and optimise performance.

9. Maximise each newsletter’s value

Your newsletter is more than an email—it’s an asset. Here’s how to repurpose it:

• Send it as an email.

• Publish it as a blog post.

• Break it into 8-12 social media posts.

• Use it as a resource in your sales or client onboarding process.

• Link to it from external websites.

• Record it as a video or podcast.

• Publish it as a LinkedIn newsletter.

By repurposing your newsletters, you turn a single effort into multiple opportunities to connect with your audience and generate leads.

Turn your newsletter into a growth engine

When you approach your newsletter as a strategic asset, it stops being a chore and starts driving measurable results.

Ready to create a newsletter that attracts, nurtures, and converts your ideal clients?

👉 Download my free Ready-To-Buy Playbook to learn how to build a client-centric system that generates consistent, high-quality leads.