Does your message resonate with your ideal client?

When an ideal client lands on your website or LinkedIn profile, can they instantly understand why they need you? Or do they leave confused and move on to someone else who more clearly explains their value?

Here’s the reality: A weak message loses leads before you even have a chance to speak to them.

Your message isn’t just your elevator pitch. It’s the way your consultancy positions itself - on your website, your LinkedIn profile, in conversations, and anywhere your name appears. If your message doesn’t immediately capture attention and make your value clear, your ideal clients move on.

A quick test: Ask someone who doesn’t know your consultancy to read your LinkedIn headline or website homepage. Can they immediately say who you help, what problem you solve, and why your approach is valuable? If not, you have work to do.

The good news? Crafting a captivating message isn’t guesswork. There’s a process for it - and today, I’m giving you a checklist to help you refine yours.

Checklist: How to craft a core message that captivates and converts

✅ Start with your ideal client

If your message tries to speak to everyone, it resonates with no one. Be crystal clear about who you help.

• What type of businesses do you work with?

• What role does your ideal client have? (Founder, CEO, Operations Director?)

• What size and stage are they at?

✅ Focus on their biggest pain point

Your message should speak directly to the problem they urgently want solved.

• What’s keeping them up at night?

• What’s holding their business back?

• What challenge are they trying to overcome right now?

✅ Describe the transformation you deliver

Clients don’t just buy your service - they buy the result. Your message should make the outcome clear.

• What’s the ‘before’ and ‘after’ story for your clients?

• How is their business better after working with you?

• What measurable improvements can they expect?

✅ Make your process clear and compelling

Your ideal clients need to believe that your approach works. That’s where your process comes in.

• How do you get them from problem to solution?

• What makes your process unique or valuable?

• Can you name your framework or methodology to make it tangible?

✅ Speak their language - not yours

Avoid jargon or overly technical language. Your message should sound like something your ideal client would actually say.

• Would a client describe their problem the same way you do?

• Does your message sound like plain English or consultancy speak?

✅ Test your message in the real world

A message isn’t finished until it works. Try it out in conversations, on your website, and in your LinkedIn headline. Notice what sparks interest and where you get blank stares.

• Are people asking follow-up questions?

• Do prospects immediately “get it”?

• Are you attracting the right types of leads?

Examples of effective vs. ineffective messaging

Ineffective:

❌ “We help businesses grow through strategic advice.”

It sounds professional, but it blends in with every other consultancy out there.

It’s too vague. Which businesses? What kind of growth? What kind of advice?

Effective:

✅ “We help B2B consultancies generate 10+ high-value leads every month without advertising or cold calling.”

It grabs attention immediately and sparks conversations with the right prospects as it’s outcome-focused, speaking directly to a clear audience and pain point.

A strong message is the first step to winning new business

If your message is unclear, even the best offers and content won’t land. Before you focus on marketing or sales tactics, get your message right. It’s the foundation for everything that follows.

Take Sarah, who runs a digital transformation consultancy. Her old message said, 'We help businesses digitise their processes.' It sounded fine - but it didn’t attract serious leads. After refining her message to 'We help mid-sized manufacturers reduce operational costs by 20% through smart automation,' her inbound leads tripled in 90 days.

Every unclear message costs you potential clients. When prospects don’t instantly see why you’re the right fit, they click away, and you lose revenue without ever knowing the opportunity existed.

Craft your message with the Ready-To-Buy Playbook

Want a step-by-step process for crafting your core message and attracting better clients? Download the Ready-To-Buy Playbook and start building your high-converting message today. The sooner you fix your message, the sooner your pipeline will start working for you.

👉 Download the Ready-To-Buy Playbook