I just watched a consultant spend 3 hours creating one LinkedIn post.

Three. Hours.

She researched the topic, wrote multiple drafts, second-guessed the tone, rewrote it again, then stared at it for another 20 minutes before hitting publish.

Meanwhile, the consultants booking calls every week are turning one idea into a month of content.

Here's the difference: they've stopped treating content like individual art pieces and started treating it like a production system.

The real problem with consultant content

Most consultants approach content creation as if they were writing their PhD thesis. Every post needs to be perfect, original, and groundbreaking.

This is backwards.

Your audience doesn't need 50 different brilliant insights. They need to hear your best insights multiple times, in different ways, until they actually stick.

Think about the last consultant you hired. Did you book a call after seeing one post? Or did you see their name pop up consistently, talking about the same core problems you were facing, until you finally thought, "I need to speak to this person"?

That's the power of systematic repurposing.

Method 1: The 5 Slice (30 minutes weekly)

This is for consultants who want quick wins without overhauling their entire content process.

Take one strong insight - a client breakthrough, a common mistake you see, or a contrarian take on your industry. Then slice it into five different formats:

1. The Explainer Post
Your standard LinkedIn post explaining the concept. Keep it under 200 words.

2. The 60-Second Video
You, talking directly to camera, explaining the same concept. No fancy editing, just you and your phone.

3. The Simple Visual
A basic graphic, diagram, or even a screenshot with text overlay. Canva templates work fine.

4. The Client Story
The same insight, but told through a specific client example (anonymised, obviously).

5. The Deeper Take
A longer-form post that goes into the "why" behind your original insight.

Example in action:

Let's say you're a leadership consultant and your core insight is "Most leaders think delegation means dumping tasks on people."

• Explainer: A post explaining the difference between task-dumping and true delegation

• Video: You explaining the concept while reviewing notes from a recent client session

• Visual: A simple comparison showing "Task Dumping vs. Strategic Delegation"

• Client story: How one CEO went from working 70-hour weeks to 45 hours by delegating properly

• Deeper take: Why leaders who can't delegate properly burn out their best people

One insight about delegation. Five different ways for your ideal clients (overwhelmed senior leaders) to see it. Five different chances for them to think "This person gets exactly what I'm struggling with."

Method 2: The Content Waterfall (3 hours monthly)

This is for consultants ready to build a proper content system.

Start with one substantial piece of content - around 500-800 words. This becomes your "mother ship" content that everything else flows from.

Turn that one piece into:

• Blog post (for your website)

• Email newsletter (for your list)

• LinkedIn article (for professional visibility)

• Explainer video (for video platforms)

• Slide carousel (for social media)

But here's where it gets powerful: extract 3-6 key points from that original piece. Apply the 5 Slice method to each of those points.

Suddenly, you've got 15-30 social posts from one original idea. Create your short videos when you record the longer one, your visuals when you create the slide deck and write or plan your social posts at the same time.

Real example:
I wrote a 600-word piece about "Why the best-paid consultants serve fewer client types." From that, I extracted:

1. Specialists charge more than generalists

2. Niche expertise creates premium positioning

3. Saying no to bad-fit clients improves results

4. Industry knowledge compounds over time

5. Referrals flow easier within focused markets

Each of those became a 5 Slice series. That's 25 social posts, plus the original long-form content, from one core idea.

Real-life note: You can get this down to 3 hours when you’ve practised the process multiple times and got all your resources in place. When you’re starting, you’ll need to dedicate a day a month to it.

Why this works

Repetition builds recognition. Your audience needs to see something 7+ times before it sticks. Most consultants say it once and wonder why nobody remembers.

Different formats reach different people. Some people prefer reading. Others want video. Some need to see it as a client story before it clicks.

It creates content depth. Instead of skimming the surface of 30 different topics, you're going deep on the topics that matter most to your ideal clients.

Everything connects back. Each short-form post can link back to your longer piece, which points to your lead magnet or consultation offer. That's how content becomes a pipeline, not just noise.

Getting started next week

Pick one method and commit to it:

Choose the 5 Slice if:

• You're time-poor but want consistent visibility

• You prefer testing ideas before going deep

• You want to see quick results

Choose the Content Waterfall if:

• You want to build a proper content system

• You're ready to invest 3 hours monthly for long-term results

• You have lead magnets or offers to drive traffic toward

Don't try both. Pick one, test it for a month, then optimise.

The bottom line

The consultants who seem "everywhere" aren't creating more content than you. They're just making their content work harder.

Stop treating every post like it needs to be perfect and original. Start treating your best insights like assets that deserve multiple formats and multiple chances to be seen.

Your ideal clients aren't hanging on your every word. They're busy running their businesses. Give them multiple opportunities to notice you're solving the exact problem they're facing.

That's how you stop being the best-kept secret in your industry.

Next week: The metrics that actually matter for consultant marketing (spoiler: it's not likes or followers).

Combine this with the Comments-To-Clients technique, and you'll have your lead generation machine dialled in. Grab the playbook here.