Sarah, a strategy consultant from Manchester, was charging £15K per project but found herself trapped in 70-hour weeks that never seemed to end.

Every new client felt like she was starting from scratch, developing new frameworks, creating bespoke processes, and reinventing her entire approach. It was exhausting, and frankly, it was starting to feel unsustainable.

Then she realised something that completely changed her business forever.

The work wasn't actually different.

Sure, the surface details varied wildly. One client sold software to SMEs, another delivered professional services to corporates - different industries, different team sizes, different immediate challenges.

But when Sarah stepped back and looked at the bigger picture? The core problems her clients faced, the solutions that worked, and the roadmap to get them there were all remarkably similar. She'd just been so focused on the trees that she'd missed the forest.

The moment everything clicked

Sarah decided to map out her last 10 client engagements, and what she discovered was a revelation. Despite working across completely different industries and company sizes, she found herself following the exact same 5-step pattern every single time:

1. Audit current positioning

2. Identify market gaps

3. Redesign messaging

4. Test with target audience

5. Scale what works

She called it the "Market Fit Method," and everything changed overnight.

Within 3 months:

• Her close rate jumped from 30% to 75%

• She confidently raised her prices to £25K

• Clients started referring specifically to her "method" rather than just recommending "Sarah"

The £50K mistake revealed

But here's what really opened Sarah's eyes, and it's the same mistake most consultants are making right now.

She'd been charging £15K for work that should have commanded £25K all along. Why? Because once she recognised it was a proven system rather than custom work, she could price it accordingly. That's £10K lost per project.

Over a year, with just 5 projects, that's £50K left on the table. And that's before you factor in the time she could have saved by not reinventing the wheel each time, time that could have been spent on additional projects or, heaven forbid, actually having a weekend.

The real cost of treating systematic work as "custom":

• Undercharging because it feels like commodity work

• Overdelivering because you're not confident in your process

• Burning out because every project feels like starting from zero

The actual work didn't change one bit. But the way she packaged and presented it? That did everything.

From feast-or-famine to predictable revenue

This connects directly to last week's breakthrough story about escaping the revenue rollercoaster.

Remember my own feast-or-famine cycle? One month £25K, the next scrambling for £8K?

The real problem wasn't inconsistent revenue; it was inconsistent, low-quality sales calls.

That's exactly how I developed the Ready-to-Buy System. Every consultancy owner struggling to break their revenue ceiling had the same underlying issue: they couldn't predict when quality prospects would appear.

Why your unnamed process is costing you money

When you don't name your method, three things happen:

Prospects can't remember you. "That consultant who helped us" vs "The person with the Market Fit Method."

You can't charge premium rates. Custom work = commodity pricing. Proven systems = premium pricing.

Referrals fall flat. "You should talk to Sarah" vs "You need Sarah's Market Fit Method."

Your 15-minute brand transformation

Step 1: List your last 5 client projects. What steps did you take each time?

Step 2: Find the pattern. What 3-5 things always happen?

Step 3: Name it using your clients' words. What outcome do they actually want?

Step 4: Test it. Mention your "method" in your next sales call and watch their reaction.

The Ready-to-Buy System in action

This exact approach transformed my own consultancy from unpredictable revenue swings to consistent £30K+ months.

I noticed every consultancy owner had the same struggle: getting quality sales calls consistently. The solution was always the same 6-step process, just adapted to their market.

Now, when prospects hear "Ready-to-Buy System," they immediately understand what I do and why they need it.